During my time studying design at London College of Fashion, my eyes got trained for the significance of details, contrasts and compositions. It was then my creative journey truly began.

After graduating, I won the competition ”Young Fashion Industry Award” in Sweden during Stockholm Fashion Week. This gave me the opportunity to start my own brand, which I did. 

Always been fascinated by lines and forms in all aspects they can be found – during these years I created clothes with the drive of experimenting with construction and intriguing cuts and details, in various techniques I discovered. But after a few years of having fashion shows with my own label in different locations and places, I then instead found myself in a multi company in the fashion industry.

Time went on and not being able to reflect for a while, on parental leave I began to listen to myself. It became clear to me that I needed to reconnect with the essence of why I had started to create in the first place. I knew what I should do. I wanted to get back to the authentic form of expression and for me, that’s what art is. So this is what I did. 

Let’s see where this will take me…

// J 

EXHIBITIONS

SWEDEN     NP 33 GALLERY SANDER
MAY – JUN 2024 GROUP

SWEDEN     NP 33 GALLERY SANDER
MAY 2023   GROUP

 

PREVIOUS EXHIBITIONS

LONDON    VICTORIA AND ALBERT MUSEUM
NOV 2010  DESIGNED AND CONSTRUCTED AN OUTFIT FOR THE BALLET RUSSES, WHICH WAS EXHIBITED.

LONDON      SOMMERSET HOUSE
MAR 2013   THAMES AND HUDSON BOOK RELEASE: BOOK FASHION SCANDINAVIA BY DOROTHEA GUNDTOFT.
MY FASHION BRAND WAS EXHIBITED IN CONJUNCTION WITH THE BOOK

 

AWARDS

STOCKHOLM  ELLE “NEWCOMER OF THE YEAR”
JAN 2013        NOMINATED

STOCKHOLM  MERCEDES-BENZ YOUNG FASHION INDUSTRY AWARD
AUG 2011       WINNER

STOCKHOLM  ROOKIE OF THE YEAR
MAY 2011        NOMINATED FINALIST

LONDON         BARNET LAWSON TRIMMING PRIZE
MAY 2011       WINNER

LONDON         NINA DE YORK ILLUSTRATION
MAY 2011       NOMINATED FINALIST

LONDON         ENGLISH NATIONAL BALLET – THE BALLET RUSSES
MAR 2010      WINNER

 

FASHION SHOWS

SPONSORED RUNWAY SHOWS UNDER SCHEDULE
WITH THE LABEL JOHANNA PIHL

STOCKHOLM  FASHION WEEK
FEB 2012

COPENHAGEN FASHION WEEK
AUG 2012

STOCKHOLM FASHION WEEK
AUG 2013

 

SELECTED PUBLICATIONS

INTERVIEW MAGAZINE

DAZED DIGITAL

DAILY TELEGRAPH

During my time studying design at London College of Fashion, my eyes got trained for the significance of details, contrasts and compositions. It was then my creative journey truly began.

After graduating, I won the competition ”Young Fashion Industry Award” in Sweden during Stockholm Fashion Week. This gave me the opportunity to start my own brand, which I did. 

Always been fascinated by lines and forms in all aspects they can be found – during these years I created clothes with the drive of experimenting with construction and intriguing cuts and details, in various techniques I discovered. But after a few years of having fashion shows with my own label in different locations and places, I then instead found myself in a multi company in the fashion industry.

Time went on and not being able to reflect for a while, on parental leave I began to listen to myself. It became clear to me that I needed to reconnect with the essence of why I had started to create in the first place. I knew what I should do. I wanted to get back to the authentic form of expression and for me, that’s what art is. So this is what I did. 

Let’s see where this will take me…

// J 

EXHIBITIONS

SWEDEN     NP 33 GALLERY SANDER
MAY – JUN 2024  GROUP

SWEDEN     NP 33 GALLERY SANDER
MAY 2023   GROUP

 

PREVIOUS EXHIBITIONS

LONDON    VICTORIA AND ALBERT MUSEUM
NOV 2010  DESIGNED AND CONSTRUCTED AN OUTFIT FOR THE BALLET RUSSES, WHICH WAS EXHIBITED.

LONDON      SOMMERSET HOUSE
MAR 2013   THAMES AND HUDSON BOOK RELEASE: BOOK FASHION SCANDINAVIA BY DOROTHEA GUNDTOFT. MY FASHION BRAND WAS EXHIBITED IN CONJUNCTION WITH THE BOOK

 

AWARDS

STOCKHOLM  ELLE “NEWCOMER OF THE YEAR”
JAN 2013        NOMINATED

STOCKHOLM  MERCEDES-BENZ YOUNG FASHION INDUSTRY AWARD
AUG 2011       WINNER

STOCKHOLM  ROOKIE OF THE YEAR
MAY 2011       NOMINATED FINALIST

LONDON         BARNET LAWSON TRIMMING PRIZE
MAY 2011       WINNER

LONDON         NINA DE YORK ILLUSTRATION
MAY 2011       NOMINATED FINALIST

LONDON         ENGLISH NATIONAL BALLET – THE BALLET RUSSES
MAR 2010      WINNER

 

FASHION SHOWS

SPONSORED RUNWAY SHOWS UNDER SCHEDULE
WITH THE LABEL JOHANNA PIHL

STOCKHOLM  FASHION WEEK
FEB 2012

COPENHAGEN FASHION WEEK
AUG 2012

STOCKHOLM FASHION WEEK
AUG 2013

 

SELECTED PUBLICATIONS

INTERVIEW MAGAZINE

DAZED DIGITAL

DAILY TELEGRAPH